Data from social media platforms such as Twitter can be very useful when it is linked to survey data, as it provides a vast amount of information on the thoughts and opinions on various topics of those who utilize these platforms, and do so in almost real-time. Due to privacy requirements, additional consent from respondents is needed in order to link their Twitter data with survey data. This study found that consent rates are higher if the request is placed at the beginning rather than the end of the interview or survey. Additionally, there are many additional individual-level factors that impact consent to data linkage.
