This presentation provides an overview of recent efforts in the Understanding Society study to collect biomeasures, including methodological and design implications. The author reports that it is possible to collect biomeasures with interviewers and participant self-collection, and that 1) return of samples is lower on web; 2) return is positively affected by offers of feedback; 3) participants can provide their own BP, waist/hip measures; and 4) there is measurement error, but this can be corrected using validated measures from interviewers. They are in the pilot stages of collecting additional biomeasures.
