This study aimed to understand how different aspects of consent request design in surveys can impact informed consent rates for linking survey data to administrative records. In order to do this, a series of experiments including factors such as readability, placement, default options, additional information, and trust priming were varied. The findings suggest that asking for consent early in the survey and priming respondents to consider their trust in the data holder can increase consent rates without compromising understanding, while factors like default wording and offering additional information did not significantly impact consent rates.
